So we toured the Anheuser Busch brewery in St. Louis yesterday. It’s free. Check it out next time you’re in St. Louis.
When we arrived we got a ticket for the 2:30pm tour. We were in group “Bud Light Lime”.
“So, you put us in the Bud Light Lime group. Why do you hate us?” I asked.
The young, clearly inexperienced tour guide did not have a rehearsed reply ready for my snarky comment.
“Um… so you don’t like Bud Light Lime?”
“I don’t know anyone over the age of 21 who does.”
The lobby had an interactive video wall “Tweet your experience at Budweiser using #homeofbud” (because Twitter walls are a thing now).
Enjoy the Twitter wall’s newest post: “Bud Light Lime? What did I do to offend you? #homeofbud”
During the tour we saw the brewing process. But most importantly we saw the clydesdale horses. Anna’s favorite part of the tour.
The tour guides mentioned excitedly that during the tour we’d get to taste Budweiser or Bud Light.
“Do we have to?” I asked.
The tour guides were not prepared for my humor, or lack of appreciation for the saltwater product they call beer.
Our tour guide, Rick, was a college student under 21, so he hopefully has not had to sample the product he’s selling.
Something very strange (and dare I say “conspiracy-like”) about the tour was the “hushed tone” mention of Budweiser’s acquisition by international beer conglomerate InBev.
InBev, who actually owns Budweiser now, was barely mentioned during the tour. Most of it focused on Adolphus Busch and his family of beer heirs. I get it. It makes the company seem personable and local, and not at all like a subsidiary of an international beer conglomerate.
The tour clearly hasn’t figured out yet how to weave in to the story “The shareholders of Anheuser Busch sold to a large corporation who gutted existing upper management and cut costs to have a healthy profit margin.”
Relevant: article on Busch/InBev 3 years post-merger.
Either there’s a conspiracy afoot, or we should just cut Rick some slack since it was his first tour.
At the end of the tour it let out into an outdoor beer garden where we were each given a free beer. Anna ordered a Bud Light Lime-a-Rita, mostly to spite me. I got a Shocktop Lemon Shandy, because it wasn’t Bud/Bud Light, and it was free. I now know I don’t like Shocktop Lemon Shandy.
By the way, go on the tour if you’re ever in St. Louis for any reason. It’s interesting, free, and they give you a beer at the end (you can choose from the InBev line, it doesn’t have to be a Bud/Bud Light).